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History:

 

Bruce’s Browser came into existence on Dec 1, 2004.  It is the new incarnation of Bruce’s Pharmacy, which had been part of the Athol landscape for many years.  Current owner, Diane Lincoln, grew up at the pharmacy, which was owned by her family since 1948.

Lyndon Lincoln
click for larger images
 

It’s name came from previous owner, F. Leon Bruce.

F. Leon Bruce
 

Bruce’s was formerly located in the space that the uptown branch of the Athol Savings Bank now occupies.  It then relocated next door, replacing an A&P grocery store, in 1958.

Bruce's Pharmacy 1938
 

Diane graduated from pharmacy school in 1970 and became instrumental in remodeling and expanding Bruce’s into the space that was once Rene’s Variety Store (now Larry’s Variety, which moved to the corner of the same building) in 1971.

Bruce's Pharmacy Sketch
  Bruce’s Pharmacy was the last surviving independent pharmacy in Athol.    In recent history, it was predeceased by Clark’s Drug store, Athol Drug (Liggett’s), and Ray’s Pharmacy.

Bruce’s Browser retains the soda fountain, card department, gift department, and magazines that were longstanding features of the pharmacy.  It also retains a commitment to be a vital part of the North Quabbin community.

Come in and browse!